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Visual Designer (Brand & Content) (m/f/d)

Remote Germany
Full-time
Permanent employee

Your responsibilities

We’re looking for a Visual Designer who thinks beyond “beautiful design”. You understand that design in a D2C brand is not art for art’s sake: it drives growth.

You combine strong aesthetic judgment with performance awareness and operational excellence. You take full ownership of ALEMI’s visual output and continuously evolve it with a clear understanding of brand, customer and conversion.


Your role:
You own and execute ALEMI’s visual presence across all touchpoints – with a strong focus on paid social, performance creatives and scalable D2C systems.
This role sits at the intersection of brand, performance marketing and content production.

Brand & Visual System
  • Ownership and further development of ALEMI’s visual guidelines
  • Ensuring visual consistency across website, ads, social, newsletters, store screens and campaign assets
  • Maintaining a premium, modern and commercially strong brand appearance

Performance & D2C Creative
  • Conceptualization and hands-on production of paid social creatives (static, video, UGC edits) with a strong understanding of hooks, testing logic and iteration
  • Translation of performance insights into new creative angles, formats and variations
  • Close collaboration with Performance Marketing to continuously improve creative output based on data

Shootings & Production
  • Creative direction for photo and video shoots (visual language, look & feel, references)
  • Planning and coordinating shoot production
  • Briefing and quality control of photographers

Operational Excellence
  • Structured asset management, versioning and file organization
  • Day-to-day guidance of a working student
  • Efficient use of modern tools including AI to speed up ideation and production without compromising quality

Your profile

Experience and background
  • 3–5 years of experience in a performance-driven D2C, e-commerce or high-growth digital environment
  • Proven experience creating creatives for paid social campaigns, not only brand or editorial design
  • Strong portfolio that demonstrates both aesthetic quality and commercial understanding
  • Experience working closely with Performance Marketing or Growth teams
  • Experience managing or coordinating freelancers, shootings or junior creatives is a plus
  • Comfortable working in fast-moving environments with high output and iteration cycles
Tools and skills
  • Very confident in Adobe Photoshop, Lightroom and Premiere Pro
  • Experience producing static and video ads optimized for paid social
  • Experience creating website assets, landing page visuals and campaign materials
  • Strong understanding of format requirements across Meta, Instagram, website and email
  • Structured asset management and clean file organization
  • Curious and hands-on in using AI-supported tools for ideation and production efficiency
Mindset and way of working
  • You think in concepts, but you execute yourself
  • You balance brand aesthetics with performance requirements
  • You are curious about why creatives perform and actively seek feedback and data
  • You iterate fast instead of perfecting endlessly
  • You are comfortable receiving direct feedback and giving clear direction
  • You take responsibility instead of waiting for instructions
Languages
  • Fluent German, written and spoken
  • Very good English, written and spoken
What This Role Is Not
  • Not a pure graphic design position
  • Not a purely conceptual art role
  • Not a brand-only role without performance understanding
  • Not a freelance position

Your benefits

  • Permanent position in a bootstrapped startup with a clear vision
  • 30 days of vacation for full-time roles, flexible working hours, and 100% remote work
  • Annual learning and development budget, including for new tools and technologies
  • High level of ownership and trust in your work
  • Direct collaboration with the founder and core team
  • Female leadership, flat hierarchies, and real responsibility
  • A company that actively lives female empowerment and gender equality
  • Regular virtual and in-person team events focused on real connection and exchange

About us

ALEMI is a Zurich-based handbag brand with the vision to redefine business bags for women.
We create elegant, timeless handbags that unite minimalist aesthetics with smart functionality. Each piece is handcrafted in a family-owned atelier in Italy, under fair working conditions, using premium Italian leather that is made to last.

Our values are rooted in quality, transparency, and empowerment — not only through our products but also in how we work as a team. Founded in 2020, ALEMI has grown into a dedicated team of 15+ people, united by one mission: to empower women in their everyday lives with bags that support both confidence and individuality.