Manager Customer Experience / E-Commerce (f/m/d)

You will take ownership of how customers experience our brand online.
This role sits at the commercial core of our business — shaping the webshop performance, driving conversion optimization and continuously improving the digital buying journey.

You identify friction, challenge the status quo and translate insights into action.
You think in funnels, segments and measurable impact — and you enjoy working hands-on, close to the product, the data and the execution.

You will play a key role in scaling a profitable, fast-growing premium D2C brand and directly influence revenue growth through smarter digital experiences.

This is a role for someone who wants real ownership, real responsibility and visible impact.

• Optimize the customer journey on the website from visit to purchase
• Segment customer groups and tailor content accordingly
• Funnel optimization to improve conversion rates
• Collaborate with UX/UI designers to enhance user experience

• Plan, brief, implement, analyse and optimize webshop elements for campaign funnels (e.g. banners, texts etc.)
• Own and optimize key webshop touchpoints such as navigation/menu, homepage, hero campaigns, landing pages, announcement bars, collections, PDPs and cart
• Conduct A/B tests for new onsite promotions
• Run funnel tests and implement new website elements

• Own product presentation within the webshop
• Brief and implement product images and content for each PDP section
• Manage variant set-ups and maintain product content
• Create and assign products to relevant collections
• Manage product recommendations (upsell and cross-sell strategy)
• Oversee collection product sorting

• Create educational content pages such as product guides, FAQs, product finders, contact/help center content and delivery status updates
• Ensure accuracy of legal texts

• Conversion Rate
• Shop NPS
• Revenue per User

• Conversion funnel performance
• Landing page performance
• Top viewed pages
• Click behaviour (heatmaps)
• Product and campaign promotions
• Testing and optimization of product recommendations (upsell / cross-sell / sorting)
• Product performance analysis

• Strong e-commerce experience (testing, optimization and execution mindset)
• Ability to think in funnels and customer segments
• Understanding of UX/UI structures and digital flows
• Fluent German and English
• Ability to analyse user behaviour and derive optimization measures
• Experience with A/B testing and common analytics tools
• Strong ownership mentality and hands-on execution drive
• Data-driven mindset
• Experience working with e-commerce platforms (e.g. Google Analytics etc.)

• A role with direct influence on growth and business performance
• High level of ownership and autonomy in decision making
• Opportunity to shape and scale the digital experience of an international premium brand
• Competitive and fair compensation aligned with responsibility
• Flexible fully remote working model with trust-based working culture
• Modern tech stack and data-driven environment
• Continuous learning curve in a fast-growing entrepreneurial setup
• Product perks and meaningful employee discounts
• International, ambitious and supportive team
• Regular team gatherings and inspiring offsite events