Creative Strategist

Remote Germany

Full-time

Permanent employee

Your responsibilities

You turn customer insights, product benefits, and performance data into creative concepts that drive measurable business growth while mantaining brand consistency and building brand equity.
You will work closely with our Performance and Brand Team to develop creative strategies that strengthen both brand and conversion performance.

What You'll Do
Performance Creative Strategy

Develop ad angles, hooks, and messaging frameworks
Build and manage a creative testing roadmap
Analyze creative performance and identify winning patterns
Partner with Performance Marketing to scale successful concepts

Founder & Organic Content Strategy

Develop content concepts for founders and leadership
Create repeatable content series and storytelling formats
Translate customer pain points into engaging content ideas

UGC & Influencer Creative Strategy

Develop creator briefing frameworks
Identify high-performing influencer and UGC formats
Support content repurposing across paid and organic channels

Campaign Messaging

Translate product functionality into compelling customer benefits
Support launch campaigns with clear messaging strategies
Align creative concepts with business objectives

Your profile

Who You Are

3–6 years of experience in creative strategy, performance creative, growth marketing, or content strategy
Strong understanding of paid social creative performance
Analytical thinker with excellent storytelling skills
Experience working with Meta, TikTok, and creator-led content
Comfortable interpreting performance data and turning insights into creative concepts
Able to balance brand considerations with growth objectives
Experience in DTC, fashion, lifestyle, or premium consumer brands is a plus

What Success Looks Like

Consistent pipeline of new creative concepts
Faster creative testing cycles
Improved paid social performance
Strong content ecosystem
Better utilization of influencer and UGC assets
Strong collaboration between Brand and Performance teams

Your benefits

Real ownership from day one
Direct collaboration with the founders
Fast decision-making and short feedback loops
A unique mix of brand, content, and growth
Flexible hybrid work setup
Generous ALEMI employee discount
Help build an international premium brand with purpose

About us

ALEMI is a Zurich-based handbag brand with the vision to redefine business bags for women.
We create elegant, timeless handbags that unite minimalist aesthetics with smart functionality. Each piece is handcrafted in a family-owned atelier in Italy, under fair working conditions, using premium Italian leather that is made to last.

Our values are rooted in quality, transparency, and empowerment — not only through our products but also in how we work as a team. Founded in 2020, ALEMI has grown into a dedicated team of 15+ people, united by one mission: to empower women in their everyday lives with bags that support both confidence and individuality.